THIS SHAMPOO IS PROMOTED AS A COMPONENT OF THE "SILK PRESS" HAIR CARE REGIMEN, WHICH AIMS TO GIVE HAIR A SMOOTHER, MORE STRAIGHT APPEARANCE.
"100 H SILK DISCIPLINED HAIR*" IS WHAT IT PROMISES TO DELIVER (THE ASTERISK INDICATES A LAB TEST VS. A NON-CONDITIONING SHAMPOO).
KEY ADVANTAGES MENTIONED:
REDUCES FLY-AWAYS AND FRIZZ.
MINIMIZES KNOTS AND DRYNESS.
IMPROVES HAIR'S SMOOTHNESS AND MANAGEABILITY.
PROPERTIES OF THE FORMULATION (PER PRODUCT LISTINGS):
FREE OF SULPHATES.
FREE OF PARABENS.
IT IS APPROPRIATE FOR "ALL HAIR TYPES."
HIGHLIGHTS OF THE INGREDIENTS AND FORMULA
"20 AMINO-PEPTIDES" ARE MENTIONED IN THE PRODUCT'S MARKETING. THESE ARE SAID TO AID IN THE SMOOTHING AND ALIGNMENT OF HAIR.
ALTHOUGH I COULDN'T EASILY LOCATE A WHOLE OFFICIAL INCI (INGREDIENT LIST) FOR THIS VARIETY IN MY SOURCES, THE "SMOOTH & SHINE" VARIANT OF TRESEMMÉ (ANOTHER LINE) LISTS SUBSTANCES INCLUDING ARGAN OIL, HYDROLYZED SILK PROTEIN, AND BIOTIN (VITAMIN H).
ADVANTAGES:
EXCELLENT IF YOU WANT SMOOTHER, EASIER-TO-MANAGE HAIR AND LESS FRIZZ.
THE FORMULATION'S LACK OF PARABENS AND SULPHATES IS ADVANTAGEOUS.
USES AMINO PEPTIDES TO TARGET HAIR STRAND ALIGNMENT, WHICH MAY AID IN STYLE AND SMOOTH OUTCOMES.
CONSIDERATIONS AND ITEMS TO LOOK FOR:
"STRAIGHTER/SMOOTHER" CLAIMS: ACCORDING TO SOME USER EVALUATIONS, IT DOESN'T REALLY MIMIC THE "PRESS" EFFECT OF HEAT STRAIGHTENING IN A SALON. FOR INSTANCE, A REDDIT MEMBER STATED:
"IT DOESN'T TRULY LIVE UP TO ITS PROMISES... IT DOESN'T STRAIGHTEN—AT LEAST NOT SIGNIFICANTLY.
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